Posts tagged H&M collaboration
Maison Martin Margiela: Too Edgy for H&M?

Maison Martin Margiela’s capsule line for H&M has set off quite the uproar in the fashion world. While the vast majority are thrilled about the collaboration, a handful have been snobbishly disapproving, decrying the move as "selling out." In their mind, Maison Martin Margiela is a brand so niche, so edgy and so insider that to team up with a fast-fashion behemoth with over 2,500 shops to its name is an unacceptable affront to its enigmatic roots. Business of Fashion posted a fairly provocative op-ed arguing that very point here.

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