I can't believe it's taken me so long to jump on the bandwagon.
I first featured Rue Gembon on the blog in July 2013, around the time of their launch. An e-shop touting edgy, quality and unique jewelry for affordable prices sounded too good to be true. I had faith, though, because of the caliber of the founders: Nikki Lam and Joyce Lam, two girls I knew in Beijing with impeccable style.
Fast forward a year later and this brand has blossomed beyond expectation. The cool-girl styling and editorial content have earned Rue Gembon a loyal following. I'm picky about my baubles, but I was impressed to find a pretty expertly curated variety of styles, from simple and delicate (right up my alley, as noted before) to ultra-hip and trendy. Their midi ring duos and sets are especially good-value, and more importantly, the designs are hard to replicate.
And have you seen the packaging? Keep up the good work, RG.