Everard & Wang Presents Fang Yuan
I met with creative director Wang Lei and her husband/managing director Ariel Everard yesterday for an exclusive sneak peek at their sample designs, which arrived just days ago and will be hitting stores next month.
Unlike Everard & Wang’s previous collections, Fang Yuan doesn’t have an English name – a bold move that seems to indicate a shift in the brand’s target market (and also capitalizes on its Chinese roots).
Wang Lei’s newfound confidence is palpable in her latest pieces, which have a distinctly rich and lavish flavor, and show far more sophistication and skill than ever before. You can trace her evolution as a designer through the product images from her last five series (pictured below); Fang Yuan is clearly her most comprehensive – and, I predict, commercially successful – collection so far.
Wang Lei cites art deco, a design style that has interested her for years, as her main source of inspiration. Its geometric influences shaped Fang Yuan, which took half a year to hone and complete.
Wang Lei readily identifies the “statement pieces” (RMB 1,200-3,000) – the chunky ring, collar necklace and bracelets made out of 18K gold and moss agate – as her favorites.
I was happy to see many super-affordable items as well. Wang Lei called these the “everyday” pieces. The chain necklaces will be priced at around RMB 1,000, the chain rings (which are stackable!) and earrings from RMB 300.